Background

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In 2018 as college juniors, my best friend, Molly Hughes, and I co-published and co-authored a health and wellness e-book that sold over 500 copies. Admittedly, we didn't know anything about SEO at the time. In a course titled, "SEO, Digitial Advertising, and Marketing Analytics" during my Master's, my team of colleagues and I were tasked with revamping the SEO strategy and creating a Google Ads plan (keywords research, schema markups,meta titles, image optimization, backlinks, and more!). Take a peak at what we did below! 

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