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Thunderbird Case Study

Improving Web Experience with Google Analytics

Thunderbird School of Global Management.

Background

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Founded in 1946, the Thunderbird School of Global Management is renowned across the world for its MBA programs. As higher-education trends evolve, Thunderbird was forced to keep up; it introduced different, specialized master's programs. However, the competition is tough. Therefore, Thunderbird started to place more of an emphasis on its digital marketing to help with MBA recruitment.

 

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Click the photos above to view some of the full-sized graphs

What did I do?

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I analyzed 4-months of Thunderbird's Google Analytics data to provide: 

  • A preliminary data analysis based on regions, unique visitors, goal completions, lead sources, and average daily traffic

  • Data analysis based on different key metrics based on different stages of the marketing funnel

  • UUse data to help Thunderbird increase website traffic, increase conversions, and ultimately increase return on investment

 

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