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Wanderlust: Usability Test
Building an effective, efficient, and enjoyable experience for your users
Background: What is the purpose of a Usability Test?
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A usability analysis is a form of research that involves a hands-on evaluation of how consumers utilize the digital product at hand. It's most frequently used in research/analysis for e-commerce websites. As a student in an E-commerce & Omni-Channel Execution, my final project consisted of evaluating a website centered around five main hypotheses.
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The Protocol for Our Usability Test
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In order to begin our Usability Test, we needed to determine what we wanted to prove and our objective of the experiment itself. I led my team in creating our five main hypotheses and the question guide to evaluate each hypothesis.
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Hypothesis 1: I think that the users are engaging most with the Wanderlust TV section of the website.
Hypothesis 2: The users will find that photos within the Wanderlust TV gallery slideshow are self-explanatory and easily explain its purpose, on-demand yoga classes.
Hypothesis 3: The users understand the brand name once they enter the website.
Hypothesis 4: The users scroll down through the website to explore more about the website.
Hypothesis 5: The users find links to different types of content easily.
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The Usability Test
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Once we created the Usability Test Guide, each member conducted a screen-sharing test with a participant. Through a screen-recorded Zoom call with a participant, I was able to gain a hands-on perspective into how exactly participants were interacting with the site to help prove or disprove our hypotheses. Check out a defining moment for Hypothesis 3 in one of my interviews below!​
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Definining Moment - Hypothesis 3
Rainbow Spreadsheet Analysis
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Once we conducted all of the experiments with our participants, I led my team in creating a Rainbow Spreadsheet. A Rainbow Spreadsheet is a form of research analysis that is often used in UX design and online experiments; the spreadsheet helps each researcher record behavioral patterns presented by research participants, provides a flexible framework, and allows researchers to find patterns easily. Each color represents the fact that the hypothesis and/or action was confirmed. If a cell was not colored, this indicates that we found proof of disproval.​
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Wanderlust Rainbow Spreadsheet Analysis
Our Key Findings for Wanderlust
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Through this research, we were able to discover key findings for Wanderlust: ​
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Out of 5 people, 4 were engaged by the landing page and specifically with the Wanderlust TV section.
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Only 3 out of 5 people thought pictures of the website were self-explanatory.
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Only 3 out of 5 people understood the brand name after going through the website.
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Globally, everyone that took the usability test scrolled down to explore more about the website.
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Everyone found links to different types of content easily on Wanderlust landing page.
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4 out of 5 people find it user friendly.
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Our Final Presentation