Playground
Creative
Fashion
Stylist
.png)
Wanderlust: Usability Test
Building an effective, efficient, and enjoyable experience for your users
Background: What is the purpose of a Usability Test?
A usability analysis is a form of research that involves a hands-on evaluation of how consumers utilize the digital product at hand. It's most frequently used in research/analysis for e-commerce websites. As a student in an E-commerce & Omni-Channel Execution, my final project consisted of evaluating a website centered around five main hypotheses.
The Protocol for Our Usability Test
In order to begin our Usability Test, we needed to determine what we wanted to prove and our objective of the experiment itself. I led my team in creating our five main hypotheses and the question guide to evaluate each hypothesis.
Hypothesis 1: I think that the users are engaging most with the Wanderlust TV section of the website.
Hypothesis 2: The users will find that photos within the Wanderlust TV gallery slideshow are self-explanatory and easily explain its purpose, on-demand yoga classes.
Hypothesis 3: The users understand the brand name once they enter the website.
Hypothesis 4: The users scroll down through the website to explore more about the website.
Hypothesis 5: The users find links to different types of content easily.
The Usability Test
Once we created the Usability Test Guide, each member conducted a screen-sharing test with a participant. Through a screen-recorded Zoom call with a participant, I was able to gain a hands-on perspective into how exactly participants were interacting with the site to help prove or disprove our hypotheses. Check out a defining moment for Hypothesis 3 in one of my interviews below!
Definining Moment - Hypothesis 3
Rainbow Spreadsheet Analysis
Once we conducted all of the experiments with our participants, I led my team in creating a Rainbow Spreadsheet. A Rainbow Spreadsheet is a form of research analysis that is often used in UX design and online experiments; the spreadsheet helps each researcher record behavioral patterns presented by research participants, provides a flexible framework, and allows researchers to find patterns easily. Each color represents the fact that the hypothesis and/or action was confirmed. If a cell was not colored, this indicates that we found proof of disproval.
Wanderlust Rainbow Spreadsheet Analysis
Our Key Findings for Wanderlust
Through this research, we were able to discover key findings for Wanderlust:
-
Out of 5 people, 4 were engaged by the landing page and specifically with the Wanderlust TV section.
-
Only 3 out of 5 people thought pictures of the website were self-explanatory.
-
Only 3 out of 5 people understood the brand name after going through the website.
-
Globally, everyone that took the usability test scrolled down to explore more about the website.
-
Everyone found links to different types of content easily on Wanderlust landing page.
-
4 out of 5 people find it user friendly.
Our Final Presentation