Background

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Having both struggled with body-image issues as young women, Molly Hughes and I set on a journey to find a balance that could develop a healthy balance between food and exercise. Along the way, people began to follow our journey on Instagram and would frequently ask us: "What are your workout regiments? What kind of meals do you prepare as a college student? How do you find your balance?". After being asked what felt like hundreds of times, Molly and I jokingly talked about putting pen to paper so that we could just "copy and paste" every time someone asked. As soon as we said it, we turned to each other and said, "wait this could actually be a great idea".

 

Within a year, we wrote an online book to target young women who struggle with body image and finding a healthy lifestyle. It is more than a simple guide that tells women what to do day in and day out. Instead, it is a resource to create a healthy and balanced lifestyle with emphasis on the specific individual.

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What did we do?

• Created a website using Wix CMS to promote the online book
• Developed 120 workouts and 40 recipes based on ACE personal training certification
• Utilized Selz e-commerce platform to sell e-book and create an ease of downloading onto all smartphones through Ibooks & Kindle App
• Over $5000 in sales and more than 500 copies sold since book launch in 2018
• Promoted via social media platforms and developing an organic social media outreach of over 500+ followers
• Designed apparel and sold over 60 T-shirts with book logo
• Generated content and designed online advertisements for the target audience