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Business Development
Starting & Scaling an SDR Program
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Background
Finding repeatable, scalable methods to create a healthy top-of-the-funnel process can be paramount to an organization's health.
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What did I do?
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I discovered repeatable methods to booking discovery calls (initial first meetings with a Sales Manager) at Honeycomb.
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Increased discovery calls by 660% from Q3 2021 to Q2 2022
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Created formalized processes on how to book discovery calls
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Trained and managed 2 SDRs, leading to 40+ discovery calls scheduled in less than 3 months
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Started a formal training program for SDRs including consistent professional development
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Developed reporting infrastructure for performance analysis
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