Background

 

The Coffee Arabica Foundation for Education, also known as CAFE, is a non-profit organization that aims to fund scholarships for Honduran children. CAFE’s commitment is to help children fulfill their dreams of education in order to break the poverty cycle that has endured for generations in Honduras. Due to minimal funding, CAFE doesn’t have the resources necessary to make as large of an impact as they strive for. CAFE wished to find a better way to communicate with and generate support from target audiences, with the focus being millennials.  

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What did my team and I do?

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I sat down with CAFE, learn more about their needs, and make strategic-based recommendations to help grow their organization.

• Based on CAFE's problems, I identified 3 main objectives​

• I conducted market research to better understand how to solve CAFE's issues 

• I made 4 strategic-based recommendations using research and detailed explanations for next steps

• Presented my recommendations to CAFE's CEO and B.O.D and ideas I recommended were implemented into their growth plan